Finance & Accounts. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Graded CR/NC. 132 0 obj <> endobj Presentations by faculty, visiting researchers, and advanced students. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. It may no longer be on our site, or we may have moved it to a new location. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C %PDF-1.5 00o@,VvX`'lt043510n`fhxaL& F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Pe 8oZ |FO ;9 4 0 obj Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Education. Prerequisite: BUAD 307 or MKT 385x. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Students are required to take 30 units to graduate. N31a\nZ{ kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. <> Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. <> These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Additionally, you can connect with the president of the SAC on LINKEDIN. Seminar. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). <>>> Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. The GMAT is preferred. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. endstream endobj startxref One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Open only to Doctoral students. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. registration begins 3/1 . Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Exploration of alternative branding strategies and marketing tools for brand development. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Graded CR/NC. Course Description Please refer to the sample course plans below. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. endobj A Personalized and Global-Focused Curriculum. - Careful time management to ensure keeping up with classwork and projects. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . About this course. 94 0 obj <>stream %PDF-1.5 % Fall 2022 TERM 20223. % x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? endstream endobj 138 0 obj <>stream endstream endobj startxref Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. 102 0 obj <> endobj Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Ready to register for classes? At least two years of full-time work experience is preferred. Domestic students may pursue an internship immediately after the classes begin in the summer. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. f0H:L`x ! 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Prerequisite: MKT 445. Issues about why new products fail and how brand images are managed in the marketplace are discussed. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Graded CR/NC. 4 0 obj Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. 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