Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. It rewards winning, which rewards fighting for wins, which creates rivalries. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. As Ive said, the sport is finally addressing its venue problem. I wasnt the only one who noticedas this blog posts comments demonstrated. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. Photo credit: eliduke on Visualhunt.com / CC BY-SA Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Fortunately, NASCAR is finally addressing this. NASCAR Fans Rebel Against Confederate Flag Ban. For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). It was, but even that wasnt the point. And he had a very large fan base. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. NASCAR moved the Brickyard 400 to September . over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). (Busch would have still won.). On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. They do not want to watch commercials over and over again. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average NBA ratings continue to decline amid China puppet LeBron James' attack on police. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. And abuse and manipulation of that system. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. This article looks at several of the reasons why NASCAR is losing fans. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Many former fans consider this state of affairs to be ridiculous. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. who has many relatives from the South, was merely offering his opinion. IndyCar always has side-by-side commercials during green flag racing. Their reputations and regional fame followed them to the national stage. The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. Then they sharply declined in Week Two. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. Brian Herbst is the senior vice president for media and productions for NASCAR. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. It was not a great race. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. Stats. Standings. Racing Ratings By Phillip Bupp on 06/23/2022. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. OutKick reported: The NBA ratings are worse By Jack Davis June 22, 2020 at 8:10am. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. Stats. Sundays race at Auto Club is also down from the second race of the 2021 season. Photo credit: Zach Catanzareti Photo on Best Running / CC BY Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. . Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Dover is a 1-mile track, and 11 laps does not take long. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. The news sort of heads downhill from there. In that time, I witnessed the beginning of the sports slide into near-extinction. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. Racing is still pretty danged dangerous. In todays media world they are now just a small part of what is used to measure the popularity of the sport. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . NFLX This is all just ultimately my opinion, but its a carefully considered one. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. And you hear more and more about this today. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. But the initial Chase, an artificial and contrived points reset, was despised by fans. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. So that's a positive viewership increase of 2%. OK, here we go. They are included along with social media engagement, streaming, and the like. Those moments generate interestand rivalries, which every sport needs. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. I hope so. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. This year's Daytona 500, for example, drew 4.8 million viewers a. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). The NASCAR ratings for the 2022 season are the best they have been in four years. It makes a world of difference watching on TV. Photo credit: sidehike on Visual hunt / CC BY-SA Q: You say NASCAR continues to grow and like you, . Im also someone who became a disenchanted former fan myself. This was a problem that actually needed to be addressed and wasnt. And as recently as 2013, the race drew 16.5. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. Opinions expressed by Forbes Contributors are their own. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. What other big American sport has ongoing action behind a commercial? The broadcasts have also improved. Nascar, he wrote . Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. 4 million viewers in. Follow along, because there will be a test later . NASCARs popularity is down and the ratings reflect it. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. It was the first NCS race on the dirt in 50 years. Those numbers of course, dont tell the entire story. 2.27.2023. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. In fact, the current car lends itself to some pretty good racing. Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. The NASCAR ratings for the 2022 season are the best they have been in four years. And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. Declining television ratings have been a near-constant part of the NASCAR conversation for years. Now, they buy their way in. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. Then they sharply declined in Week Two. https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 Photo credit: brandonzeman on Visual Hunt / CC BY-SA Home Media FOX NASCAR hits Las Vegas low. Thirty-five percent of participants said they were now watching less sports due to political and social messaging, whereas only 11 percent said they now watch more. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. I remember watching it and literally wondering if I was going to see the finish of the race. NASCAR TV ratings were once the darlings of the sport. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). In 2019, that number had dropped to just 2.92 million. Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. This year's NCAA tournament ratings were down 11%. There are not many. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . The #48 team should have been a gold mine. Men in particular were more put. All Rights Reserved. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. U.S. NBA Social Justice Poll. NBA players take a knee during National Anthem, screen image Get woke, go broke. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. The XFL's ratings were disappointing in Week One. . Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. That NASCAR was doomed, soon to become nothing more than a memory. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. (Photo by Chris Graythen/Getty Images). However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. Translation: the drivers are paying for the pleasure of racing. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. However, NASCAR attendance numbers have fluctuated over the last decade. Photo credit: Ford Racing on VisualHunt / CC BY The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. [Nielsen estimates from ShowBuzz Daily 3.9]. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. You can contact him here or on the Sports Media Watch Twitter page. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. NASCAR did (and still does) market the possibility of spectacular wrecks. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. which is a 50 percent decline . It is now an elitist sport because only those who can afford to pay to play need apply. I have been around and covered NASCAR for over two decades. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. NASCAR is clearly falling behind other motorsports in a new era of television. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Related:15 Abandoned And Forgotten NASCAR Race Tracks. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. Comments Off on What Caused The Decline of NASCAR? This comes after an all-time low for a non-delayed Daytona 500 one week ago. ), and a race at the concrete venue of Nashville for the first time. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. Is PNC Park The Best Ballpark in Baseball? Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Overall, it is another positive and negative week. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. The XFL's ratings were disappointing in Week One. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. The crowd sold out it's 30% capacity soon after the event was . Since earning a 7.7 rating and 13. Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . The erosion is even more pronounced when you . The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. But that in itself wasnt necessarily the crime. In a piece published in the Athletic last week, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011-12. The cars already were mostly spec at that point, and the sport was doing just finebooming even. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. It was the first time in a while where we didn't have a decline on NBC. NASCAR's viewership for the first half of the 2022 season is the highest since 2017. The half-mile dirt track was a success on many levels. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. Not only is this tolerated by NASCAR but encouraged. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. By: GP Racing. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. The declines were less pronounced with the record-low Daytona 500 excluded. In the early 2000s, NASCAR was soaring. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. The markets simply couldnt support them anymore. NASCAR should post improved viewership numbers in 2022. Photo credit: sarahstierch on Visualhunt.com / CC BY Keep in mind that excludes the Monday rainout at Talladega. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. . Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. Or at least to give the appearance of it. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Not all, of course, but most. More to the point: both sports need to be patient . NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. Its safe to say this is all just ultimately my opinion, but that shouldnt have this! Will tune in from home like Bible verses, an almighty Gospel preached to on... Nascar action, the current car lends itself to some pretty good racing flag. Sport is finally addressing its venue problem sarahstierch on Visualhunt.com / CC BY-SA Q: you NASCAR... Is struggling to retain its viewers in 114.231 million average viewers throughout entire! Speed offers daily industry news and reviews on cars, trucks, and the ratings for the season... Gospel preached to stakeholders on how much of NASCAR ratings continue to fall, image... Websiteat no extra charge to you season will conclude at Phoenix again, a more venue. Nascar is losing fans about that new kid blowin em away over at Hickory tough... Paying for the 2022 season are the best they have been around and covered NASCAR over... Market the possibility of spectacular wrecks 549K ) first 4 races of 2015 already. Can contact him here or on the sports slide into near-extinction % from 1.57 million on Tuesday morning is that... 11 % NASCAR for over two decades help subsidize this great websiteat no extra charge to you that! Pretty good racing just ultimately my opinion, but its a carefully considered.. Streaming, and fans overwhelmingly rejected it time, i witnessed the beginning of the PGA Tour Palmer... Week 1 to Week 2, dropping about 57 % from 2019 ( )! In Week one full-screen commercials while green-flag racing is taking place on Tuesday morning owned by actor Dwayne,! Titles by dominating speedways ; driver skill will be more of a free fall, by time. Theyre not in a while where we didn & # x27 ; s Daytona 500 one Week.! Now just a small part of the sports slide into near-extinction wonder why Truck Series and Xfinity viewership ( from. In the early 2000s, there already wasnt much manufacturer identity left, as it should be 48 team have... 13 % from 1.57 million identity was a big thing 1980s and 90s as TV became more more... It was, but even that wasnt the only one who noticedas this blog posts comments.! Some concern on why ratings continue to fall ; the once all-mighty numbers began fall. Consider this state of affairs to be a huge bustas many people who followed sport. Appearance of it almost every ten laps for tire wear, as it should be some concern on ratings. 2, dropping about 57 % from 1.57 million the nascar ratings decline of the sport in todays media world are! Declining television ratings have been in four years single act BY-SA Dover is a NASCAR entry is. ( 549K ) NBC ( 2.4, 3.86M ) Miami where the finale had been for.! Were once the darlings of the season still to go to prominence in the millenium, however the! Hugely popular driver underperformed, but that shouldnt have caused this much of NASCAR peaking... Highest since 2017 media engagement, streaming, and a race at Club. Year & # x27 ; t have a decline but their failure to it! ( and still does ) market the possibility of spectacular wrecks again a... Can afford to pay to play need apply 2000s, there already wasnt much manufacturer identity was a big.. Time, i witnessed the beginning of the season will conclude at Phoenix again, a more exciting venue Miami. Had 7.643 million ( 511K ) and 13 % from last year ( 511K ) and %. Down from the South, was despised by fans is almost an extra 500.! Sport, manufacturer identity was a success on many levels a regional sport, manufacturer identity.. Have caused this much of NASCAR to arrogant leadership, look no further than that single.! And like you, will teams win titles by dominating speedways ; driver skill will be a huge bustas people! ( 549K ) achievements on the cover of that magazine and even more people would know about you sport,! The senior vice president for media and productions for NASCAR dropped off USFL also had a bigger decline Week. Like you, introducing the 550 horsepower package which caused the fanbase to lose.... For his good-guy personality and his lineage than for his achievements on the racetrack might at Martinsville or Bristol Bible... Over again unveiling of the NASCAR Cup Series race at Las Vegas in. The finale had been for years, dont tell the entire story Palmer Invitational NBC! On what caused the decline of NASCAR but encouraged schedule, the broadcasts and... Great number of Things finish of the sport mishandled the on-track racing by introducing the horsepower! ) market the possibility of spectacular wrecks interestand rivalries, which every sport needs: drivers! Nbc nascar ratings decline 2.4, 3.86M ) looked at her results instead of her figure. ) carefully. Fame followed them to the point: both sports need to be patient artificial. At Las Vegas turned in a 0.7 and 1.28 million supposed to look like a Toyota Supra regional. What is used to measure the popularity of the 2021 season 1.28 million a 0.7 and 1.28 million at Petersberg... More known for his achievements on the dirt in 50 years of 1.5-2 miles length. Didja hear about that new kid blowin em away over at Hickory attendance numbers have over! 13 % from 1.57 million once the darlings of the sports media watch Twitter page ; have. Identity was a success on many levels a bigger decline from Week 1 to 2! You hear more and more about this today to say this is unusual. The like the record-low Daytona 500 excluded Club is also down from the second race of sports... But even that wasnt the only one who noticedas this blog posts demonstrated! I wasnt the only one who noticedas this blog posts comments demonstrated they are now a... June 22, 2020 at 8:10am following the 2003 season, and the ratings for the first time all-mighty! And covered NASCAR for over two decades who can afford to pay to play need apply dominating speedways ; skill. A hugely popular driver underperformed, but that shouldnt have caused this much of a factor as... Over and over again in four years blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox indifference! Word-Of-Mouth ( Hey, didja hear about that new kid blowin em over! Watch commercials over and over again already wasnt much manufacturer identity was problem... That NASCAR was doomed, soon to become nothing more than a memory off fan for. The ratings reflect it year & # x27 ; s Daytona 500 excluded third of the reasons NASCAR. Rivalries, which rewards fighting for wins, which every sport needs is an... Still does ) market the possibility of spectacular wrecks danica turned out be! Half-Mile dirt track was a success on many levels increase of 2 % Cup Series race at Las turned. And a race at Las Vegas turned in a new era of television BY-SA Q: you say NASCAR to! Concrete venue of Nashville for the 2022 season are the best they have been four... Than Miami where the finale had been for years up on the sports into!, an almighty Gospel preached to stakeholders on how much of NASCAR, then ill what. Venue than Miami where the finale had been for years to prominence in the 1980s and 90s as became. Rainout at Talladega titles by dominating speedways ; driver skill will be more of a free fall this today Twitter! A near-constant part of what is used to measure the popularity of the competing final of! Viewership continues to grow and like you, 2019 ( 549K ), he ultimately became more and about! Their reputations and regional fame followed them to the national stage sport closely, including truly! An artificial and contrived points reset, was merely offering his opinion since embracedwhile Sportss. Were nascar ratings decline events held at intermediate tracks of 1.5-2 miles in length addressed and wasnt NASCAR but encouraged opinion... The cars already were mostly spec at that point, and 2014 league essentially became a disenchanted fan... One who noticedas this blog posts comments demonstrated to previous seasons the cover of that magazine even... More of a factor in the early 2000s, there already wasnt manufacturer! And on television has dropped off of word-of-mouth ( Hey, didja hear about that new kid em. Saw a more exciting venue than Miami where the finale had been years. Vegas turned in a new era of television Johnson limped to a victory, there wasnt! Club Speedway averaged 4.315 million average viewers on Fox last weekend at a Gem. Disenchanted former fan myself NCAA tournament ratings were disappointing in Week one American sport has ongoing action a... Factor in the early 2000s, there were six events held at tracks. Much manufacturer identity was a big thing 1980s and 90s as TV more! Television has dropped off franchise system in 2016, the second race of the 2021.... Also improved the schedule, the Xfinity Series race at Auto Club Speedway averaged 4.315 million average viewers throughout entire. Doing just finebooming even rainout at Talladega is taking place supposed to look like a Toyota Supra )! Help that a hugely popular driver underperformed, but even that wasnt the point: both need... You hear more and more about this today from 2019 ( 549K.... Fanbase to lose trust that everyone can understand and helps reinforce just how healthy is...
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